The product range “Flooring” is even more present after comprehensive relaunch

Osmo Holz und Color GmbH & Co. KG starts the New Year with a complete reworking of its flooring range. With these far reaching changes, on the one hand the company would like to reposition all offers for wooden floorboards and on the other hand make them even more customer-friendly. In the course of this assortment restructuring, relevant marketing measures were also adjusted.

Solid wood floorboards celebrate their comeback
With new dimensions, surfaces, classification and wood species, the reworked flooring range from Osmo is as contemporary and versatile as ever. Current trends were taken into account by the wood specialist as well as proven classics. Among other things, new products can be found in solid wood flooring and renovation planks. The newly introduced solid wood flooring made of Thermo Ash natural for instance not only enlarges the possibilities in the interior, but also fulfils the requirements to be used as structured floorboards “Inside-Out”. As a result, an optically seamless transition from the inside to the outside on the deck is possible. Uniform measurements as well as the change to coverage dimensions for both hardwood and coniferous wood also simplify the selection and price calculation for the customer.

Marketing concept with consumer-friendly approach
Similar to the changes in the product range, also the display concept for trade and catalogues for end consumers has experienced a renewal. Altogether the approach to the end consumer has become much more emotional in order to awaken the desire for flooring designs. Correspondingly the new presentation boards for the area “Flooring” also present themselves in a fresh and modern design. Thanks to integrated mounting, the customer also has the possibility to take flooring samples home to check the look in their own four walls. At the same time as repositioning of the product range, the reworked Osmo website also goes live.  After the comprehensive relaunch, the classification of products, their coloured labelling as well as used icons can also be found on the Internet similarly to the new catalogue concept. That way quick orientation and a higher level of recognition are guaranteed.

3 PM Osmo Neues Sortiment 500x250

Whether light-coloured, dark or subtle – for every style and taste there is a suitable wood flooring. (Photo: Osmo)
  Top of page
Osmo Holz und Color
GmbH & Co. KG
Affhüppen Esch 12
D-48231 Warendorf
Postfach 110161
D-48203 Warendorf
Telefon 02581/922-100
Telefax 02581/922-200
Home   |   News   |   Company   |   Contact   |   Legal notice   |   Terms and conditions   |   Data privacy   |