Osmo: new Internet presence

A modern and informative online presence for the specialists in wood and finishes

The Osmo website relaunch has been successfully completed: the new digital presence makes a real impact through its clear structure, informative and attractive product presentations as well as a significantly fresher, more modern look and feel. As usual, it is reached at www.osmo.de; however, in terms of appearance and user-friendliness it sets new benchmarks. The new website has a responsive design, so regardless whether it is viewed on a laptop, tablet or a smartphone, all content is shown optimally for all end devices. In addition, it offers also direct access to the core competencies of Osmo. Directly on the homepage, the web presence splits itself into the two business segments wood and finishes. Now with just one click, visitors can access the area that is most interesting for them. From there on out, it goes gradually deeper into the respective product range. First the choice between interior and exterior is made, and then under these headings, the products are grouped into categories, for example flooring, cladding or wood finishes for furniture and garden decks. This user-friendly, intuitive navigation facilitates orientation and quickly leads visitors to professionally presented product details. Support for the informative content is given through impressive images, which demonstrate the possibilities Osmo can offer for the design of indoor and outdoor areas. With this website launch, Osmo is able to present visitors with an attractive as well as useful instrument for planning and successfully completing woodworking projects and refinishing work on flooring and furniture.

Inspiration and service

Besides giving “cold, hard” facts about wood and finishing, the new website also provides visitors an all-encompassing service. All services can be accessed directly through the menu bar on the website’s homepage and offer consumers real value. With the finish calculator, the finish requirements for projects can be determined quickly and easily. On the new dealer search page, local Osmo dealers can be found within seconds, and in the comprehensive media library, catalogues and product information are available for download free of charge. This service offer is completed with application videos, which show how to work with Osmo products through practical tips.

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